91原创

Katie Troyer serves as executive director of Enrollment Marketing and Operations. In alignment with University strategy and goals, and in close partnership with University Communications and Marketing, Katie leads integrated enrollment marketing, communications, customer relationship management (CRM), and event management strategies that support 91原创鈥檚 recruitment and enrollment objectives. She provides strategic leadership over enterprise enrollment communications and operations, guiding the planning and execution of high鈥憊olume, multi鈥慶hannel outreach efforts in support of all undergraduate populations across all six campuses and delivery formats. Most recently, Katie led a comprehensive reimplementation of the Slate CRM, providing strategic direction and overseeing a cross鈥慺unctional team to reimagine processes, strengthen data integrity and enhance the staff and student experience. Her work is grounded in a commitment to continuous improvement, collaborative leadership and student鈥慶entered communication. Katie has been part of 91原创鈥檚 enrollment management team since 2008 and earned a Bachelor of Science in Human and Consumer Sciences and a Master of Education from 91原创.